AWS Re:Invent Talks — Update 2 — Hospitality & Travel Industry

Shweta Vohra
2 min readJan 14, 2024

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In this update I am sharing some insights from the AWS Re:Invent conference, tailored specifically for the Hospitality and Travel Industry. These sessions are packed with valuable information and innovative strategies that align perfectly with this industry focus.

🌟 Booking.com’s CTO (Rob Francis) presented case study and huge importance of AI/ ML latest technologies in the company.

In case you have not seen then seen please go and watch (starting at 1:12). This was presented along with Dr. Swami Sivasubramanian’s keynote at AWS re:Invent 2023 here.

🌟 Featured Talk: “From Modernization to Innovation: The Tales of Two Hospitality Leaders.” Watch Here

Why Watch?: It’s a compelling comparison of two hospitality leaders — one an established brand embracing cloud transformation, and the other, a digital-native born in the cloud era.

  • Case Study One: In 2018, this company started moving from traditional data systems to AWS, transitioning from Oracle to RDS (PostgreSQL) and developing their own Revenue Management System. A significant learning from the talk that stood out to me was the advice not to chase the “bright and shiny” in the rapidly evolving cloud landscape but “make sure you circle back”. A profound insight shared was Data gives us the ability to see our true core competencies in this industry and we should focus on ability to pursue those strengths.
  • Case Study Two: The second case study showcased a company overcoming scaling challenges during the rapid growth experienced in the pandemic. When world was locked they were experiencing doubled growth almost every quarter. It was a challenge for them to scale. This led them to transition to an efficient, cell-based architecture, a strategic move that proved pivotal for them. A key learning from their experience was that small, daily improvements can lead to significant growth over time, highlighting the power of incremental progress in complex environments.

🚀 You can also watch these other relevant talks if interested:

💡 Key Takeaway: Hyper-personalization and data-driven insights are now vital in the travel industry, fundamentally enhancing customer experiences and setting new benchmarks for success.

Do let me know if something that you learn from the talk! Would love to learn from the same.

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Shweta Vohra
Shweta Vohra

Written by Shweta Vohra

🌟 I am Cloud Navigator! 🚀 As an Architect, my toolbox is filled with Cloud, K8S, Data and ML. Views I share are my own little 🌈, not my org's. #HopOnToCloud